The club for non-techies with ambition
Become the
AI leader
at work
Nobody gets appointed. People just start showing coworkers what they learned, and the title follows.
You already know the noise. Forty tools, nine newsletters, and no honest way to tell what any of it means for your Tuesday. We chart a route through it: live sessions working in Claude and ChatGPT on what is actually on your desk, a field guide you can read at lunch, and people a few steps ahead who stop and wait.
not sure where to start? that's most people. see how it works right here →
Nobody hands you the summit. You plant the flag.
Nobody can quiet the noise
So we do not pretend to. We chart a way across it, walk it with you, and leave people standing at the turns for whoever comes next.
The noise
Everyone is shouting and none of it is addressed to you specifically.
Something starts to sort
You stop sampling and start practising. It is slower than you expected, and that is the part everyone quits during.
The route holds
The same approach works twice, then a third time. That is when it stops being a trick and becomes yours.
And there is someone at each turn
The noise never left. You just stopped crossing it alone.
What's in the club
Learn it. Try it.
Show somebody.
Start in the clubhouse on your own time, practice on your real work, and when you're ready, bring your whole team along for the ride.
The Clubhouse
Stuck on one specific thing? Ask, and you'll hear back from people who have hit the same wall. Live sessions most days of the week, short lessons for the small stuff, and if we don't have one for your question yet, we build it. Members have shipped real apps, tools, and workflows. Non-technical backgrounds are the norm, not the exception.
- A guided first week when you join
- New AI Tools Monday
- Getting Unstuck Tuesday
- Demo & Share Wednesday
- Monthly Getting Started sessions
Free to join · no card
Practice, Not Presentations
AI is a skill you get good at by doing, not by watching a slide deck. The people running this are an ICF-certified professional coach and a PhD educator, and they're good at the part where you're stuck and slightly annoyed about it. You'll be bad at this at first. That's the point. We're there for that part.
- An educator, a coach, and a builder
- Non-technical backgrounds welcome
- We've been through it ourselves
solo is a fine way to start, together is a better way to stick with it
Now appearing
Meet the team
We're practitioners first, and we've built AI learning experiences for individuals and for organizations like Deloitte, Adobe, Clarins, McKinsey and more.
The EducatorMatt Hastings
Has run over 100 AI adoption coaching sessions. Manages AI implementation team at General Assembly and designs AI training products for Fortune 500 clients.
“The only way to learn is by doing. Understanding comes through practice, not preparation.”
The Coach & Learning DesignerJill Ozovek
Certified Professional Coach and learning designer who led learning design including AI programming and agentic workflows at GA. Sets up AI workflows for startups and runs the Women in AI meetup at MVP Club.
“Most people's biggest AI barrier isn't technical. It's psychological.”
The BuilderRyan Brodsky
Software Developer who uses AI to create customer support articles, prototype applications, and has shipped 50+ feature requests using AI-assisted development.
“You learn more when you watch somebody do something wrong and they explain what happened.”
the folks on duty at the clubhouse
It's better to go through this moment together than alone
Matt Hastings, co-founder
No pitch deck. No pressure. Join the club (it's free), or grab 15 minutes with us to talk about where you are and how we might help.
Prefer email? info@mvpclub.ai
What members are building
Dual Enroll
“MVP Club’s 4 week productivity sprint was transformational for my team. We had AI skeptics and folks who never used it setting up and testing workflows, which is a huge win for me. And each team member is saving 3-4 hours a week already, and I expect this number to continue to rise. MVP Club left us with motivation and a roadmap asset on how to keep going so we can confidently build on this incredible momentum.”
NMDP
Built a massive warm lead database researcher solution powered by Claude Code. Delivered a production tool that transformed how the team identifies and qualifies leads.
Community Members
Dozens and dozens of community members going from Claude-curious to vibe coding and deploying real applications. iOS apps, business tools, games, consulting sites, all built by non-technical people.
from curious to deploying real apps